Staff Product Designer
Helping teams make complex products feel simple.
About
I'm a Staff Product Designer with 16 years of experience designing AI, SaaS and enterprise products from zero to one through to platforms used by more than 67 million people. I specialise in simplifying complex systems, workflows and operational software into products that feel intuitive.
My work begins by understanding the business, the technology and the people using the product. By untangling complexity before designing interfaces, I help teams build products that are powerful underneath but simple to use.
Complex systems
Understanding workflows, states, rules and operational complexity.
AI Products
Designing human-AI workflows that improve decisions rather than replace them.
Design systems
Building scalable foundations that accelerate teams.
Product Strategy
Connecting user needs with measurable business outcomes.
Selected work
A closer look at the systems, product decisions and measurable outcomes behind the work.
01 / Logistics / Retail
Redesigned the high-volume kiosk journey by combining home and scan states, reducing hesitation, clarifying parcel constraints and supporting multiple returns.
Key outcomes
$60M
Cost savings
10x
Increase in unit order value
20.6%
Dropout reduction
02 / B2B SaaS / Reverse Logistics
Designed a platform for retailers to orchestrate returns, policies, branding, routing and store processing across five continents.
Key outcomes
$12M
Operational costs saved
5
Continents supported
B2B
Returns orchestration platform
03 / Luxury Ecommerce / AI Retail
Created luxury shopping experiences across iOS, Android and a future retail concept exhibited at the London Design Museum.
Key outcomes
20M+
App downloads
4.8
App Store rating
+127%
Mobile revenue growth
Contact
I'm always interested in teams tackling ambitious products, complex systems and meaningful challenges. If that sounds like what you're building, I'd love to hear from you.