Ecommerce / AI Retail
Boosted Farfetch IPO with apps tallying 20 million+ downloads.
Native ecommerce apps and a future retail concept exhibited at the London Design Museum.
- Role
- Native app UX, interaction design, design systems
- Team
- Luxury Ecommerce / AI Retail
- Company
- Farfetch
4.8★
App Store rating.
20M+
App downloads.
+127%
Mobile revenue growth.
68%
Mobile traffic share.
The Problem
Create a seamless luxury shopping experience across iOS and Android while maintaining Farfetch’s brand identity and high-end aesthetic.
What I Did
Complex product catalog with multiple boutiques
The Outcome
A shopping experience that blended luxury fashion with digital product quality and future-facing retail technology.
The redesign at a glance
Research
Understanding luxury mobile shopping.
The process began with research into how luxury customers discover, evaluate and buy products across mobile and store contexts.
Design
Native app UX and design systems.
The design process focused on interaction quality, visual design, cross-platform consistency and handoff into production.
Retail innovation
Store of the Future.
A future retail experience combined digital and physical shopping through an interactive fitting-room mirror and mobile app integration.
The mobile experience at a glance
Impact
What changed.
4.8★ App Store rating maintained
+127% increase in mobile revenue
20M+ app downloads achieved
68% of traffic from mobile platforms
Enhanced luxury shopping experience on mobile
Pioneered innovative retail technology
Strengthened brand position in luxury market
Recognition through Design Museum exhibition
Future opportunities
Launched in real store
Shoreditch, London.
3D visualization
Enhanced product viewing.
Voice shopping
Voice-activated features.
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