Ecommerce / AI Retail
Boosted Farfetch IPO with apps tallying 20 million+ downloads.
Native ecommerce apps and a future retail concept exhibited at the London Design Museum.
- Role
- Native app UX, interaction design, design systems
- Team
- Luxury Ecommerce / AI Retail
- Duration
- Farfetch
4.8★
App Store rating.
20M+
App downloads.
+127%
Mobile revenue growth.
68%
Mobile traffic share.
Project overview
Problem, approach and outcome.
Create a seamless luxury shopping experience across iOS and Android while maintaining Farfetch’s brand identity and high-end aesthetic.
The product needed to support a complex catalog across multiple boutiques, high user expectations, cross-platform consistency and a fast checkout process.
A shopping experience that blended luxury fashion with digital product quality and future-facing retail technology.
The work supported mobile growth, strong app-store performance and a Store of the Future concept exhibited at the London Design Museum.
Challenge
What needed to be solved.
Process and product decisions
Research
Understanding luxury mobile shopping
The process began with research into how luxury customers discover, evaluate and buy products across mobile and store contexts.
- User interviews with luxury shoppers
- Competitor analysis
- Store visits
- Brand and product discovery
- Wireframing
Design
Native app UX and design systems
The design process focused on interaction quality, visual design, cross-platform consistency and handoff into production.
- Visual design
- Usability testing
- Interaction design
- Development handover
- Design system
Retail innovation
Store of the Future
A future retail experience combined digital and physical shopping through an interactive fitting-room mirror and mobile app integration.
- Interactive fitting-room mirror
- RFID product recognition
- Mobile app integration
- Personalized recommendations
Key designs
Personalized shopping and virtual try-on
The work explored AI-powered recommendations, personalized content and advanced fitting-room interactions that let customers virtually try, order and check out.
Quantitative impact
- 4.8★ App Store rating maintained
- +127% increase in mobile revenue
- 20M+ app downloads achieved
- 68% of traffic from mobile platforms
Qualitative impact
- Enhanced luxury shopping experience on mobile
- Pioneered innovative retail technology
- Strengthened brand position in luxury market
- Recognition through Design Museum exhibition
Future opportunities
Launched in real store
Shoreditch, London.
3D visualization
Enhanced product viewing.
Voice shopping
Voice-activated features.
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